Helin Matkatoimisto OY

Helin Matkatoimisto – The leading premium travel tailors in Finland since 1984

In 2017, Estravel strengthened its position in the Finnish market by acquiring 100% of the shares of Helin Matkatoimisto OY, a well-known travel agency established in 1984. Helin Matkat has been designing tailor-made holidays for individual travellers, families, and groups. With this acquisition, Estravel’s operations expanded to the Finnish market alongside Estonia, Latvia, Lithuania, Australia, and the USA, now operating in a total of six countries across three continents. Helin Matkat has two offices, located in both Helsinki and Jyväskylä.

Main Business Areas

Tailormade package tours, Incentive: meetings and special interest groups

Client Profile

Leisure – 90%
Corporate and DMC – 10%

Company name	Helin Matkatoimisto OY (Heli’s Travel Agency)
Other brands	Northern Excellence (DMC)
Registration code	FI05516989
Established	1984
HQ address	Yliopistonkatu 34, 40100 Jyväskylä, Finland 2 office: Snellmaninkatu 15, 00170 Helsinki, Finland
Shareholders	Estravel Group AS (100%)
Number of employees	14
Director	Ms Marika Puttonen
Consortium or Affiliation	Serandipians
IATA code	19200576 IATA accreditation certificate 2026
Professional memberships	IATA, Serandipians, IAGTO, DA, SMAL, Central Finland Chamber of Commerce
Global Distribution System (GDS)	Amadeus
Main Business by Product	Tailormade package tours 90%; Incentive; meetings and special interest groups 10%
Customer Segment Split	90% leisure, 10% corporate and DMC