Helin Matkatoimisto OY

Helin Matkatoimisto – The leading premium travel tailors in Finland since 1984

Helin Matkat actually began in Jyväskylä back in 1984 simply because people were asking for a more tailored way to travel. Today, their close-knit team of travel designers works out of offices in Jyväskylä and Helsinki, guided by a pretty straightforward motto: “When you have a dream, we have a trip for you”. They focus mainly on designing unique leisure holidays – like custom safaris, honeymoons, or relaxing “slow travel” escapes – while also handling corporate trips and destination management under their Northern Excellence brand. Instead of selling standard packages, they believe the true luxury of modern travel is having a journey built exactly to your wishes, allowing you to just focus on enjoying your time.

Main Business Areas

Tailormade package tours, Incentive: meetings and special interest groups

Client Profile

Company Information

Company name	Helin Matkatoimisto OY (Heli’s Travel Agency)
Other brands	Northern Excellence (DMC)
Registration code	FI05516989
Established	1984
HQ address	Yliopistonkatu 34, 40100 Jyväskylä, Finland
Office locations	Helsinki, Jyväskylä
Shareholders	Estravel Group AS (100%)
Number of employees	13
Director	Marika Puttonen, CEO
Consortium or Affiliation	Serandipians
IATA code	19200576 IATA accreditation certificate 2026
Professional memberships	IATA, DA, SMAL, Chamber of Commerce
Global Distribution System (GDS)	Amadeus
Main Business by Product	Tailormade package tours 90%, Incentive, meetings and special interest groups 10%
Annual sales (2025)	9.3 M EUR
Customer Segment Split	90% leisure, 10% corporate and DMC
Product split	Package tours 100%
Website	helinmatkat.fi northernexcellence.fi